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Sparklo and Mai Dubai launch partnership to boost recycling across the UAE | Web Release
Sparklo and Mai Dubai launch partnership
BUSINESS AND ECONOMICS
Sparklo And Mai Dubai Launch Partnership To Boost Recycling
Across The UAE
By Editor_wr Last updated Apr 22, 2025
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Sparklo, a cleantech company building the Middle East’s most accessible smart recycling ecosystem, and Mai
Dubai, the leading bottled water company in the UAE, have signed a strategic agreement to promote recycling
and support sustainable consumer behaviour.
The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines (RVMs) – also
known as Sparklomats – in high-traffic locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah.
The Sparklomats will be located in schools, retail areas, and even residential communities — enabling people to
return plastic bottles right where they live. For every container recycled, users will receive Sparklo points, which
can be redeemed for rewards, including discounts on Mai Dubai delivery starting in May. This initiative makes
recycling more rewarding while creating a closed-loop system for Mai Dubai products.
The signing ceremony, held at Mai Dubai headquarters on April 21, was attended by Maxim Kaplevich, CEO of
Sparklo, and Abraham Kah, CEO of Mai Dubai LLC. During the event, Sparklo presented the first-ever Mai
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