Page 15 - MAJRA PR REPORT - MAY 2025

improve societal impact among UAE-based companies, relying on a unified benchmark for

evaluating quality and progress.

Furthermore, they explored Fund projects linked to the fields of arts, culture, heritage, education,

environment, health, and technology and their progress, with a key focus on the MAJRA Project

Accelerator for Impact Economy, which will improve the capacity and financial support to launch

such innovative programmes. MAJRA Project Accelerator for Impact Economy prioritises private

sector engagement, encouraging collaboration with third sector institutions to develop and

implement sustainable solutions in priority areas identified by federal agencies, such as education,

health, environment, technology, art, culture, and heritage. This aligns with MAJRA's efforts to

contribute to the development of a sustainable impact economic system by unifying the efforts

of all parties concerned with aspects of social responsibility and sustainability in the country.

Attendees further discussed mechanisms for establishing partnerships with relevant entities and

fostering collaboration between sustainability leaders from various sectors to facilitate the
exchange of ideas and expertise and drive the impact economy. Furthermore, the meeting explored

strategies implemented and proposed to reinforce the role of MAJRA as a federal platform for

boosting and directing private sector contributions in the field of social responsibility. This can be

attained through initiatives for enhancing sustainable impact, nurturing a generation equipped

with future skills and encouraging community engagement among youth and all segments of

society. During the meeting, participants also evaluated the developments in the Impact Index, its

key objectives and scope of work and the outcomes of the Impact Lab and strategic performance

indicators for the first quarter of 2025. They further explored ways to develop and promote the

Social Impact Seal among targeted companies and SMEs.

Sarah Shaw, CEO of MAJRA, said: “This meeting marks a vital opportunity for us to review the

achievements and progress made by the Fund since the beginning of 2025 and take necessary

measures to improve performance and ensure that these initiatives align with the country’s