Page 37 - MAJRA PR REPORT - MAY 2025

5/22/25, 10:00 AM MAJRA – National CSR Fund reviews most prominent achievements and results in Q1 of 2025 - Middle East Business News and I…
promote sustainable impact in the UAE. Our goal is to support the UAE’s ambition of becoming one of the world’s most
prosperous societies within the next decade, in alignment with the pillars of the ‘We the UAE 2031’ vision.”

H.E. added, “This meeting represents a significant milestone in reviewing the progress and achievements of the Fund
during the previous phase and strengthening national collaboration to launch more initiatives and projects that will
contribute to advancing the UAE’s economic and social development.” H.E. reaffirmed Majra’s commitment to
supporting and empowering national professionals and directing social investments towards projects that achieve
tangible and sustainable developmental impact.

The meeting highlighted all initiatives and decisions associated with Majra’s key projects, including the Sustainable
Impact Challenge, efforts aligned with the ‘Year of Community’, and the Impact Index. During the meeting, participants
reviewed recommendations, highlighted achievements and explored mechanisms to further stimulate social
responsibility practices and improve societal impact among UAE-based companies, relying on a unified benchmark for
evaluating quality and progress.

Furthermore, they explored Fund projects linked to the fields of arts, culture, heritage, education, environment, health,
and technology and their progress, with a key focus on the MAJRA Project Accelerator for Impact Economy, which will
improve the capacity and financial support to launch such innovative programmes. MAJRA Project Accelerator for
Impact Economy prioritises private sector engagement, encouraging collaboration with third sector institutions to
develop and implement sustainable solutions in priority areas identified by federal agencies, such as education, health,
environment, technology, art, culture, and heritage. This aligns with MAJRA’s efforts to contribute to the development of
a sustainable impact economic system by unifying the efforts of all parties concerned with aspects of social
responsibility and sustainability in the country.

Attendees further discussed mechanisms for establishing partnerships with relevant entities and fostering collaboration
between sustainability leaders from various sectors to facilitate the exchange of ideas and expertise and drive the
impact economy. Furthermore, the meeting explored strategies implemented and proposed to reinforce the role of
MAJRA as a federal platform for boosting and directing private sector contributions in the field of social responsibility.
This can be attained through initiatives for enhancing sustainable impact, nurturing a generation equipped with future
skills and encouraging community engagement among youth and all segments of society. During the meeting,
participants also evaluated the developments in the Impact Index, its key objectives and scope of work and the
outcomes of the Impact Lab and strategic performance indicators for the first quarter of 2025. They further explored
ways to develop and promote the Social Impact Seal among targeted companies and SMEs.

Sarah Shaw, CEO of MAJRA, said: “This meeting marks a vital opportunity for us to review the achievements and
progress made by the Fund since the beginning of 2025 and take necessary measures to improve performance and
ensure that these initiatives align with the country’s directions. At MAJRA, we are dedicated to developing integrated
societal and national priority programs that represent the country’s vision to create a sustainable economy, and a
society based on cooperation, innovation and technology. This commitment comes in line with the framework of our
tireless efforts to improve private sector participation and offer a stimulating environment for socially impactful
projects. We look forward to continuing our support for the Board of Trustees and strengthening the private sector’s
role as a strategic partner in attaining the vision and goals of MAJRA.”

During the meeting’s conclusion, the Board of Trustees reaffirmed their commitment to MAJRA’s vision, mission and
strategic objectives. They further highlighted the significance of boosting the private sector’s societal role and guiding
its contributions toward projects that align with the aspirations of the wise leadership and contribute to supporting the
nation’s comprehensive development process.
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