Page 40 - MAJRA PR REPORT - MAY 2025

5/22/25, 10:05 AM MAJRA – National CSR Fund reviews most prominent achievements and results in Q1 of 2025 | Web Release
The meeting highlighted all initiatives and decisions associated with Majra’s key projects, including the Sustainable Impact Challenge, efforts aligned
with the ‘Year of Community’, and the Impact Index. During the meeting, participants reviewed recommendations, highlighted achievements and
explored mechanisms to further stimulate social responsibility practices and improve societal impact among UAE-based companies, relying on a
unified benchmark for evaluating quality and progress.

Furthermore, they explored Fund projects linked to the fields of arts, culture, heritage, education, environment, health, and technology and their
progress, with a key focus on the MAJRA Project Accelerator for Impact Economy, which will improve the capacity and financial support to launch
such innovative programmes. MAJRA Project Accelerator for Impact Economy prioritises private sector engagement, encouraging collaboration with
third sector institutions to develop and implement sustainable solutions in priority areas identified by federal agencies, such as education, health,
environment, technology, art, culture, and heritage. This aligns with MAJRA’s efforts to contribute to the development of a sustainable impact
economic system by unifying the efforts of all parties concerned with aspects of social responsibility and sustainability in the country.

Attendees further discussed mechanisms for establishing partnerships with relevant entities and fostering collaboration between sustainability leaders
from various sectors to facilitate the exchange of ideas and expertise and drive the impact economy. Furthermore, the meeting explored strategies
implemented and proposed to reinforce the role of MAJRA as a federal platform for boosting and directing private sector contributions in the field of
social responsibility. This can be attained through initiatives for enhancing sustainable impact, nurturing a generation equipped with future skills and
encouraging community engagement among youth and all segments of society. During the meeting, participants also evaluated the developments in the
Impact Index, its key objectives and scope of work and the outcomes of the Impact Lab and strategic performance indicators for the first quarter of
2025. They further explored ways to develop and promote the Social Impact Seal among targeted companies and SMEs.

Sarah Shaw, CEO of MAJRA, said: “This meeting marks a vital opportunity for us to review the achievements and progress made by the Fund since
the beginning of 2025 and take necessary measures to improve performance and ensure that these initiatives align with the country’s directions. At
MAJRA, we are dedicated to developing integrated societal and national priority programs that represent the country’s vision to create a sustainable
economy, and a society based on cooperation, innovation and technology. This commitment comes in line with the framework of our tireless efforts to
improve private sector participation and offer a stimulating environment for socially impactful projects. We look forward to continuing our support for
the Board of Trustees and strengthening the private sector’s role as a strategic partner in attaining the vision and goals of MAJRA.”

During the meeting’s conclusion, the Board of Trustees reaffirmed their commitment to MAJRA’s vision, mission and strategic objectives. They further
highlighted the significance of boosting the private sector’s societal role and guiding its contributions toward projects that align with the aspirations of
the wise leadership and contribute to supporting the nation’s comprehensive development process.

The meeting was attended by members of the Board of Trustees of Majra – The National CSR Fund, including H.E. Hessa Bint Essa Buhumaid,
Director General of the Community Development Authority H.E. Abdulla Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of
the Board of Trustees; H.E. Aisha Ahmed Yousuf, Undersecretary of the Ministry of Community Development; H.E. Hanan Ahli, Managing Director
of the Federal Competitiveness and Statistics Centre; H.E. Abdulaziz Khalid Al Jaziri, Deputy CEO of Dubai Future Foundation; Maryam Al Qassab,
Manager of the Chairman Office at Sharjah Book Authority; Ms. Bedour Al Raqbani, Board Member of the American University of Sharjah; Dr.
Mariam Al Suwaidi; and Sarah Shaw, CEO of the National CSR Fund ‘Majra’.

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