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5/21/25, 11:01 AM MAJRA – National CSR Fund reviews most prominent achievements and results in Q1 of 2025

Wednesday 21 May 2025 07:01 GMT ﻲﺑرﻋ
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MAJRA – National CSR Fund reviews most
prominent achievements and results in Q1 of
2025
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2025-05-20 08:27:34
(MENAFN- Orient Planet Group) UAE, May 20, 2025: The Board of Trustees of MAJRA – The
National CSR Fund conducted its second meeting of 2025, chaired by His Excellency Abdulla
bin Touq Al Marri, Minister of Economy and Chairman of the Board of Trustees. The meeting
reviewed recent progress across the Fund’s projects and initiatives, assessed key
performance indicators, and discussed future strategies aimed at strengthening corporate
social responsibility within the private sector to support the achievement of the Sustainable
Development Goals (SDGs).
The meeting also reviewed the Fund's key achievements and outcomes during the first
quarter of 2025. This includes the launch of the Sustainable Impact Challenge (SIC), and the
“Community Impact Medal” for SMEs, and initiation of six national priority projects in
collaboration with relevant ministries. MAJRA also organised a Vision and Mission workshop
with over 50 participants from public and private sectors and confirmed eight ‘Year of
Community’ initiatives, including SIC and Ramadan Souq in UAQ. Several transformational
projects were also rolled out across emirates, notably the expansion of the Dubai Can
Initiative in Dubai, the launch of a Youth Entrepreneurship Funding Program in collaboration
with the Saud bin Saqr Foundation in RAK, and the implementation of the Green Residential
Parks Initiative in UAQ.
His Excellency Abdulla bin Touq Al Marri said, “Under the guidance of our wise leadership, the
UAE has launched national strategies and initiatives to strengthen social responsibility and
support private sector engagement in projects that embed its core principles. At Majra, we are
committed to continuing our national efforts to instil these values and promote sustainable
impact in the UAE. Our goal is to support the UAE’s ambition of becoming one of the world’s
most prosperous societies within the next decade, in alignment with the pillars of the ‘We the
UAE 2031’ vision.”
H.E. added, “This meeting represents a significant milestone in reviewing the progress and
achievements of the Fund during the previous phase and strengthening national collaboration
to launch more initiatives and projects that will contribute to advancing the UAE's economic
and social development.” H.E. reaffirmed Majra's commitment to supporting and empowering
national professionals and directing social investments towards projects that achieve tangible
and sustainable developmental impact.
The meeting highlighted all initiatives and decisions associated with Majra's key projects,
including the Sustainable Impact Challenge, efforts aligned with the ‘Year of Community’, and
the Impact Index. During the meeting, participants reviewed recommendations, highlighted
achievements and explored mechanisms to further stimulate social responsibility practices
and improve societal impact among UAE-based companies, relying on a unified benchmark
for evaluating quality and progress.
Furthermore, they explored Fund projects linked to the fields of arts, culture, heritage,
education, environment, health, and technology and their progress, with a key focus on the
MAJRA Project Accelerator for Impact Economy, which will improve the capacity and financial
support to launch such innovative programmes. MAJRA Project Accelerator for Impact
Economy prioritises private sector engagement, encouraging collaboration with third sector
institutions to develop and implement sustainable solutions in priority areas identified by
federal agencies, such as education, health, environment, technology, art, culture, and
heritage. This aligns with MAJRA's efforts to contribute to the development of a sustainable
impact economic system by unifying the efforts of all parties concerned with aspects of social
responsibility and sustainability in the country. Finance management tools
Attendees further discussed mechanisms for establishing partnerships with relevant entities
and fostering collaboration between sustainability leaders from various sectors to facilitate the
exchange of ideas and expertise and drive the impact economy. Furthermore, the meeting
explored strategies implemented and proposed to reinforce the role of MAJRA as a federal
platform for boosting and directing private sector contributions in the field of social
responsibility. This can be attained through initiatives for enhancing sustainable impact,
nurturing a generation equipped with future skills and encouraging community engagement
among youth and all segments of society. During the meeting, participants also evaluated the
developments in the Impact Index, its key objectives and scope of work and the outcomes of
the Impact Lab and strategic performance indicators for the first quarter of 2025. They further
explored ways to develop and promote the Social Impact Seal among targeted companies
and SMEs.
Sarah Shaw, CEO of MAJRA, said: “This meeting marks a vital opportunity for us to review
the achievements and progress made by the Fund since the beginning of 2025 and take
necessary measures to improve performance and ensure that these initiatives align with the
country’s directions. At MAJRA, we are dedicated to developing integrated societal and
national priority programs that represent the country’s vision to create a sustainable economy,
and a society based on cooperation, innovation and technology. This commitment comes in
line with the framework of our tireless efforts to improve private sector participation and offer
a stimulating environment for socially impactful projects. We look forward to continuing our
support for the Board of Trustees and strengthening the private sector’s role as a strategic
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