Page 176 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

11/3/25, 4:01 PM Hospitality Advisory Council reviews Emiratisation efforts and explores mechanisms to sustain and build on Masfout’s recognition a…
include more villages and regions across the UAE, creating a model for developing
sustainable rural tourism, preserving cultural and natural heritage, empowering local
communities, and enhancing sustainability in the country’s tourism development.

The meeting reviewed mechanisms to support and sustain and build upon this national
achievement, with the aim of enhancing the UAE’s global position in developing sustainable
tourism destinations. This will be achieved by promoting the strengths that earned Masfout
this award and by strengthening cooperation between the public and private sectors in this
regard.

The Council also discussed Emiratisation efforts in the hospitality sector. Members reviewed
programmes and initiatives aimed at increasing the participation of national talent across
diverse roles, highlighting the national priority of engaging Emirati youth in hospitality,
particularly in operations management and digital transformation.

In addition, the meeting highlighted efforts to develop a comprehensive and accurate
database of jobs and national professionals, in collaboration with government and private
sector partners. It discussed the implementation of practical training programmes that
provide citizens with hands-on experience in hotel establishments, preparing a qualified
generation of national talent to lead the sector in the future.

The meeting took place days ahead of the UAE–Africa Tourism Investment Summit in Dubai.
The Council discussed the opportunities and capabilities offered by the Summit, particularly
in engaging companies in joint hotel and hospitality initiatives between the UAE and African
countries, as well as in boosting tourism flows to the country. These efforts are expected to
reinforce the UAE’s position as a global hub for hospitality and sustainable tourism,
strengthening its role as a key partner in building an international tourism ecosystem
grounded in cooperation, innovation, and knowledge sharing.

https://mid-east.info/hospitality-advisory-council-reviews-emiratisation-efforts-and-explores-mechanisms-to-sustain-and-build-on-masfouts-recognition-… 2/2