Page 180 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

11/3/25, 4:01 PM Hospitality Advisory Council reviews Emiratisation efforts and explores mechanisms to sustain and build on Masfout’s recognition a…
establishments operating in the country. It explored ways to develop the UAE’s hospitality sector, enhance
its competitiveness and appeal to national talent and quality investments, and strengthen public–private
collaboration to ensure the sector’s sustainability and operational efficiency.

H.E. Bin Touq emphasized that the UAE has made significant strides in developing the hospitality sector
as a cornerstone of its tourism development journey, driving economic diversification and supporting

sustainable growth. He noted that the sector continues to deliver robust results, underscoring the
country’s appeal as a preferred destination for visitors, thanks to its advanced infrastructure and world-
class hospitality offerings.

H.E. said: “The Hospitality Advisory Council is focused on strengthening partnerships and integrating
efforts across the public and private sectors to build a resilient and attractive business environment that
drives sector growth. It also seeks to launch high-quality initiatives that enhance the sustainability of the

UAE’s hospitality ecosystem. These efforts will help consolidate the UAE’s position as a leading
hospitality destination, both regionally and globally.”

Furthermore, H.E. highlighted the selection of Masfout by UN Tourism as the ‘World’s Best Tourism
Village 2025,’ describing it as the latest national achievement in this regard. He emphasized the
importance of building on this success by extending the experience to include more villages and regions

across the UAE, creating a model for developing sustainable rural tourism, preserving cultural and natural
heritage, empowering local communities, and enhancing sustainability in the country’s tourism
development.

The meeting reviewed mechanisms to support and sustain and build upon this national achievement, with
the aim of enhancing the UAE’s global position in developing sustainable tourism destinations. This will
be achieved by promoting the strengths that earned Masfout this award and by strengthening cooperation

between the public and private sectors in this regard.

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