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10/29/25, 1:51 PM UAE–Africa Tourism Investment Summit highlights tourism’s role as key driver of economic transformation
The sessions concluded with a ministerial panel titled “Scaling Stories: How African Nations Are
Redefining Tourism for Growth.” Tourism ministers from various African countries discussed future plans
and strategies to diversify visitor experiences and open new destinations for investment.
The session featured H.E. Amadou BA, Minister of Culture, Handicrafts and Tourism of Senegal; H.E.
John L. Ololtuaa, CBS Principal Secretary, State Department for Tourism, Republic of Kenya; H.E. Dr.
José Luís Sá Nogueira, Minister of Tourism & Transport, Republic of Cabo Verde; and H.E Siandou
Fofana, Minister of Tourism and Leisure, Republic of Côte d’Ivoire. The ministers underscored that Africa
is reshaping the global tourism landscape through flexible policies, investment incentives and regional
cooperation programmes that strengthen its competitiveness as a global destination for sustainable
tourism.
The panelists concluded by emphasising the importance of reintroducing Africa as a tourism brand
through digital promotional campaigns across the continent, and improving data and analytical insights
to measure tourist flows, satisfaction indicators and the sector’s socio-economic impact, enabling more
effective policy-making for driving sustainable tourism growth.
For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com
Website: www.orientplanet.com
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