Page 381 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

10/29/25, 2:00 PM UAE–Africa Tourism Investment Summit highlights tourism’s role as key driver of economic transformation and calls to reposition A…
The session featured H.E. Amadou BA, Minister of Culture, Handicrafts and Tourism of Senegal; H.E.
John L. Ololtuaa, CBS Principal Secretary, State Department for Tourism, Republic of Kenya; H.E. Dr.
José Luís Sá Nogueira, Minister of Tourism & Transport, Republic of Cabo Verde; and H.E Siandou

Fofana, Minister of Tourism and Leisure, Republic of Côte d’Ivoire. The ministers underscored that Africa
is reshaping the global tourism landscape through flexible policies, investment incentives and regional
cooperation programmes that strengthen its competitiveness as a global destination for sustainable

tourism.

The panelists concluded by emphasising the importance of reintroducing Africa as a tourism brand

through digital promotional campaigns across the continent, and improving data and analytical insights to
measure tourist flows, satisfaction indicators and the sector’s socio-economic impact, enabling more
effective policy-making for driving sustainable tourism growth.

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