Page 581 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

10/28/25, 8:45 AM Expo City Dubai earns highest level of sustainable tourism certification ahead of inaugural Sustainable Destinations Forum - Biz T…
Terra sits at the heart of Expo City’s commitment as the city’s flagship sustainability experience
and a living showcase of the principles behind the GSTC certification. Playing a key role in

strengthening Expo City’s position as a global leader in sustainable tourism, Terra exemplifies
the sector’s potential to advance environmental stewardship and community engagement,

integrating net-zero design, nature-based solutions and hands-on education to inspire positive
change.

With a mission to put the planet at the forefront of everyone’s minds and drive climate action,
Terra is home to the world’s first International Union for Conservation of Nature Centre for

Species Survival (CSS) dedicated to fungi and the regional office of Jane Goodall’s Roots &
Shoots programme – a global environmental, animal welfare, and humanitarian youth outreach

initiative.

Terra also plays a key part in Expo City Dubai’s forward-thinking and people- and environment-
focused master plan, which ensures ease of navigation, circulation and accessibility, with a
network of green and blue spaces permeating throughout. The master plan has earned WELL

Community pre-certification – the first urban centre in the MENA region to achieve this
standard, which emphasises health and wellbeing – as well as being pre-certified Platinum, the

highest possible rating in LEED (Leadership in Energy and Environmental Design) Cities and
Communities standard, which focuses on economic development and environmental

preservation.

Tourism for good
The Sustainable Destinations Forum – the primary global platform to ensure tourism is an
engine for environmental health and local prosperity – will highlight innovative practices and

strategies aimed at advancing the sustainable tourism agenda worldwide.

Taking place at The Nexus in Expo City Dubai – an ISO 20121:2024-certified venue – the
Forum will welcome key influencers and decision-makers, including city and regional leaders,

tourism industry professionals, private and public developers, investors, consultants and
international organisations, creating a unique platform for cross-sector collaboration. Speakers

include Wael Al-Rousan, Deputy Managing Director, Jordan Tourism Board; Melih Kayacik;
Tourism Directorate, Metropolitan City of Izmir; and Dr Chuwit Mitrchob Deputy Director
General, Designated Areas for Sustainable Tourism Administration (DASTA), Thailand.

Dubai Business Events – the city’s official convention bureau – is a destination partner at the

Forum, which will focus on sustainable business practices in tourism, the innovative use of data

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