Page 3 - BRIDGESTONE PR REPORT - JULY 2025
P. 3
Article Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 569,800
*Arabic Total Value of Spend 1:4 AED 2,279,200
English Total AED 303,100
*English Total Value of Spend 1:4 AED 1,212,400
TOTAL AED 3,491,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
