Page 4 - BRIDGESTONE PR REPORT - JULY 2025
P. 4
General Coverage
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,300
*Arabic Total Value of Spend 1:4 AED 9,200
TOTAL AED 9,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
