Page 106 - MBRF PR REPORT - May 2024

5/8/24, 10:28 AM MBRF successfully concludes its participation in Abu Dhabi International Book Fair | MENAFN.COM
The event, which was held between April 29 and May 5, 2024, provided a platform for the
MBRF to showcase its pioneering expertise in fostering innovation to support and advance

the knowledge field. During the Book Fair, MBRF organized a series of diverse knowledge-
based events and activities, all of which were well-received by visitors and participants. This

reflected the MBRF’s prominent presence in the knowledge arena of the region as well as its
steadfast commitment to enhancing intellectual movement and supporting local and global
innovators, authors, and leaders in the field of science and knowledge.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “Every year, we are keen to

participate in ADIBF, which brings together leaders within the publishing industry, prominent
writers, and thinkers from both the region and across the globe. This showcases our
commitment to participating in various significant knowledge events and initiatives to foster

knowledge development and advance the UAE’s developmental journey.”
H.E. added: “ADIBF provided an ideal platform for us to highlight our various knowledge

initiatives and activities. Moving forward, we seek to continue crafting strategic plans aimed at
advancing knowledge and sustainability, developing knowledge projects and initiatives to

enrich the intellectual, literary, and ideological scene within society, as well as paving the way
for a brighter future for all. Our commitment to supporting all knowledge endeavors remains

unwavering, as does our involvement in various major knowledge exhibitions and forums to
broaden intellectual avenues, nurture young minds, and cultivate innovative thinking.”
As part of the activities of the fifth day of the exhibition, the MBRF’s platform hosted several

discussion sessions under the umbrella of the ‘Knowledge Lounge’ initiative. These included
‘The Voice and Meaning Workshop: The Arts of Literary Voice Delivery,’ which was presented

by the media figure Aliya Al Mansouri, and another session titled ‘Cairo: The Beginning of the
Story,’ presented by writer Tarek Imam and moderated by Rola Al Banna.

Under the ‘Knowledge Lounge’ initiative, a lively discussion was held on the topic ‘Discussion
on the International Prize for Arabic Fiction’ with Munir Al-Hayek, as well as a panel titled

"Narrative and Dialogic Reading in the Story ‘How Dreams Are Made,’ with the participation of
the writer Meetha Sultan and the painter Amani Al-Shaib. They were interviewed by the chilled

Wared Ahmed Al-Ghareeb. In addition, a workshop titled ‘Shikr.. A Happy Lifestyle,’ which was
presented by the writer Shareefa Zarzoor, was also hosted by the MBRF during the event.

The Publishing and Distribution Department organized a panel discussion titled “Artificial
Intelligence and a More Innovative Popular Media,” featuring Mohamed Al Zaher and Shadi
Diab. Meanwhile, under the umbrella of the ‘Dubai International Program for Writing,’ the

MBRF held a session titled “Chinese Pride. A Window to China” with filmmaker and writer
Khairy Beshara and moderated by Yara El Masri. Another session entitled “From the Short

Story to the World of the Novel: The Journey of Writing and Creativity” was also held, during
which the writer Amal Al-Kaabi shared her views with the writer Shareefa Zarzoor, who

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