Page 283 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

10/20/25, 8:21 AM Ajman's Masfout named best tourist village in the world for 2025
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The recognition highlights Masfout’s unique natural beauty, cultural richness, and authentic rural charm,
which have made it a model for sustainable eco-tourism in the region and beyond.

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Sheikh Zayed Grand Mosque in Abu Dhabi sets benchmark for cultural tourism

Launched in 2021, the UN Tourism “Best Tourism Villages” initiative honors rural destinations that embody

outstanding examples of sustainable tourism practices while preserving cultural and natural heritage and
improving residents’ quality of life. The program aims to foster balanced rural development, empower

women and youth, encourage innovation and digital transformation in tourism, and link tourism with
sustainable agricultural and food systems.

Villages are evaluated based on nine key criteria covering all dimensions of sustainable development,
including cultural and natural resources, promotion and preservation, economic and social sustainability,

environmental stewardship, tourism planning, governance, infrastructure, and innovation.

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