Page 286 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

10/20/25, 8:21 AM Ajman's Masfout named ‘Best Tourist Village in the World’ by UN | Khaleej Times

The UAE has presented a number of its distinguished villages in previous editions, such as Hatta
Village in 2021, and the villages of Shis and Qidfa in previous years.

The UAE’s Ministry of Economy and Tourism launched the fifth edition of the "World's Coolest Winter"
campaign from Masfout last December, to highlight its natural and rural tourism assets and shed light

on its unique environmental and cultural diversity.

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“We are keen to ensure that tourism in Masfout plays a role in improving the quality of life, enhancing
family stability, and supporting its economic aspects through the implementation of diverse and
innovative tourism activities,” said Abdullah bin Touq Al Marri, UAE Minister of Economy and Tourism.

“This represents a historic crowning achievement for Emirati tourism, reinforcing its prestigious
position on the global tourism map, including rural and green tourism, and represents international

confirmation of the UAE's leadership in sustainable tourism," he added.

“This win supports the objectives of pioneering national initiatives in the field of balanced

development, foremost among which is the "Emirates Villages" programme, which aims to create a
sustainable development model for Emirati villages, preserve their natural and cultural heritage, and
promote their leading tourist attractions and destinations, while supporting sustainable development
and innovative initiatives across the seven emirates,” he said.

Held in Huzhou, China’s Zhejiang Province, Mahmoud Khalil Al Hashimi, director-general of the
Ajman Tourism Development Department, and Mohammed Al Ahbabi, director of the Tourism

Development Department at the Ministry of Economy and Tourism, and the accompanying delegation
received the award.

“This award is a source of pride for us all, as Masfout joins a list of prominent global destinations that
blend modernity and authenticity, and reflect biodiversity, generous hospitality, a rich heritage, and a
profound cultural and civilisational legacy,” Al Nuaimi added.

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