Page 311 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

10/17/25, 9:27 AM Ministry of Economy and Tourism launches new digital solutions
registration of trademarks, companies, and economic establishments across the UAE. These solutions
were developed by leveraging the latest artificial intelligence technologies, marking a significant
milestone in the Ministry’s digital transformation journey and enhancing the efficiency and excellence of
its services.

H.E. Bin Touq emphasized that the UAE, guided by the vision and directives of its wise leadership, has
firmly established itself as a global benchmark in developing and delivering smart, integrated
government services that embody innovation and proactive governance. He noted that the country has
consistently embraced cutting-edge digital technologies and AI-driven solutions while investing heavily

in digital infrastructure to keep pace with the world’s accelerated shift toward a knowledge-based, digital
economy.

H.E. said: “GITEX Global is a leading global platform to highlight the UAE’s advancements in the new
economy and digital transformation, demonstrating its ability to enhance the efficiency of government
services in line with global best practices.” He emphasized that the Ministry remains committed to

continually enhancing its digital services and solutions, supporting the UAE’s vision of Zero Government
Bureaucracy.

H.E. added: “The Ministry will continue to develop innovative digital solutions and services for
individuals, companies, and entrepreneurs in the coming phase, leveraging advanced technologies

across all areas of its work. These initiatives aim to simplify business setup and operations in the UAE,
enhance the competitiveness of the national economy, and advance the Ministry’s vision of creating a
globally leading government ecosystem rooted in excellence and innovation. This ecosystem seeks to
deliver integrated, high-quality services that meet customer expectations and anticipate future needs, in

line with the objectives of the ‘We the UAE 2031’ vision.”

During its participation in the event, the Ministry of Economy and Tourism showcased its new digital
technology for the trademark registration service for all customer segments, including entrepreneurs,
business owners, and investors. The initiative aims to accelerate transactions and enhance user

experience by shortening the customer journey by up to 35 per cent, reducing costs, and delivering more
accurate results. It also seeks to increase the number of registered national and international
trademarks while minimizing complaints and disputes related to trademark similarities. The service is
available through the Ministry’s official website.

The Ministry highlighted that this technology has been integrated into the digital trademark system, and it

is built on three AI-powered pathways. The first pathway is “the smart assistant”, which provides the
system with recommendations and suggestions for a range of models and trademarks similar to the
applicant’s business activity. This assists them in designing outstanding and innovative trademarks. The
second pathway is “similar trademarks”, which depends on smart searches in the trademark registry

database to identify identical or similar trademarks to the proposed one as part of the trademark inquiry

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