Page 320 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

10/17/25, 9:28 AM Ministry of Economy and Tourism launches new digital solutions to accelerate the registration of trademarks, companies, and econ…
H.E. said: “GITEX Global is a leading global platform to highlight the UAE’s advancements in
the new economy and digital transformation, demonstrating its ability to enhance the efficiency

of government services in line with global best practices.” He emphasized that the Ministry
remains committed to continually enhancing its digital services and solutions, supporting the

UAE’s vision of Zero Government Bureaucracy.

H.E. added: “The Ministry will continue to develop innovative digital solutions and services for

individuals, companies, and entrepreneurs in the coming phase, leveraging advanced

technologies across all areas of its work. These initiatives aim to simplify business setup and
operations in the UAE, enhance the competitiveness of the national economy, and advance the
Ministry’s vision of creating a globally leading government ecosystem rooted in excellence and

innovation. This ecosystem seeks to deliver integrated, high-quality services that meet
customer expectations and anticipate future needs, in line with the objectives of the ‘We the

UAE 2031’ vision.”

During its participation in the event, the Ministry of Economy and Tourism showcased its new
digital technology for the trademark registration service for all customer segments, including

entrepreneurs, business owners, and investors. The initiative aims to accelerate transactions
and enhance user experience by shortening the customer journey by up to 35 per cent,
reducing costs, and delivering more accurate results. It also seeks to increase the number of

registered national and international trademarks while minimizing complaints and disputes
related to trademark similarities. The service is available through the Ministry’s official website.

The Ministry highlighted that this technology has been integrated into the digital trademark

system, and it is built on three AI-powered pathways. The first pathway is “the smart
assistant”, which provides the system with recommendations and suggestions for a range of

models and trademarks similar to the applicant’s business activity. This assists them in
designing outstanding and innovative trademarks. The second pathway is “similar trademarks”,
which depends on smart searches in the trademark registry database to identify identical or

similar trademarks to the proposed one as part of the trademark inquiry service. The third
track is “smart inspection”, which conducts precise inspections to identify the degree of

similarity or match between trademarks based on the Ministry’s registered database.

MOET also showcased its Robotic Process Automation (RPA) technology, which is an advanced
system that uses AI-powered software robots to automate high-volume, rule-based, and

redundant tasks across various systems with limited human intervention. These robots

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