Page 73 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

Press Release

compared to 8,711 trademarks registered in the first half of 2024, reflecting the notable growth in
trademark registrations within UAE markets.

National initiatives to boost competitiveness of trademarks

H.E. Al Saleh said: “The Ministry has consistently launched numerous national initiatives for
intellectual property and trademarks, in close cooperation with government and private entities at
both the local and international levels. This reflects its vision of the vital role of this sector in
enhancing the growth and competitiveness of the national economy and accelerating the transition
to a knowledge- and innovation-based economic model.”

The Undersecretary added: “Among the most prominent of these initiatives is the establishment of
the Geographical Indications (GI) system for national products, the first federal initiative of its kind
designed to protect local products with unique features and characteristics originating from specific
geographical regions in the UAE. The UAE also became a party to the Madrid Protocol in 2021,
enabling SME owners to register their trademarks locally and expand internationally. Additionally,
the Ministry launched the ‘One Day TM Initiative,’ which accelerates trademark registration
processes and facilitates the digital transformation of services. Other notable initiatives include the
launch of the ‘Beyond 71’ forum to empower local trademarks through innovation, and the
adoption of AI technologies in the Ministry’s intellectual property services, including trademarks.”

H.E. Dr. Abdulrahman Al Muaini affirmed that the decision to amend the fees for trademark
services represents a pivotal step in enhancing the flexibility and efficiency of these services,
enabling faster processing and boosting the competitiveness of the business environment in the
country. It also contributes to improving government performance in delivering world-class
services, in line with the pillars of the ‘We the UAE 2031’ vision, which aims for the UAE to
become the most pioneering and outstanding destination by the next decade.

New pathway for trademark registration application review

The decision contributes to strengthening the UAE’s environment of innovation and creativity
while protecting the rights of both national and international trademark owners. It also introduces
a new pathway for reviewing trademark registration applications at the initial submission stage,
allowing trademarks to be examined within just one day.

Full exemption for People of Determination and partial exemption of 50% for SMEs

The decision provides members of the National Programme for Small and Medium Enterprises
with a 50 per cent partial exemption on trademark service fees. It coincides with the launch of the
national campaign ‘The Emirates: The Startup Capital of the World’ and supports the achievement
of its objective to enhance the country's competitiveness as an incubator for SMEs at regional and
global levels.

It also grants People of Determination a full exemption, reflecting the UAE’s commitment to
empowering SME owners and People of Determination in establishing new trademarks and
facilitating their access to a more flexible and efficient business environment. Under the decision,
fees are collected for a single category if the application includes only one category, and separately
for each category in the case of multiple categories, even if submitted within a single application.

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