Page 78 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

Press Release

UN Tourism recognises UAE's global leadership in sustainable tourism

UAE marks historic tourism milestone as ‘Masfout’ wins ‘World’s
Best Tourism Village 2025’

Masfout was selected from 270 villages across 65 countries for its cultural and
natural treasures and comprehensive tourism infrastructure

Abu Dhabi, xx October 2025 – ‘Masfout’ village in the Emirate of Ajman has been named the
‘World’s Best Tourism Village 2025’ by UN Tourism, following strong competition from 270
villages from across 65 countries around the world. The achievement marks another historic
milestone for the UAE’s tourism sector.

The announcement was made during a ceremony organised by UN Tourism in Huzhou, Zhejiang
Province, China. H.E. Mahmoud Khaleel Alhashmi, Director-General of the Ajman Tourism
Development Department, and Mr. Mohammed Al Ahbabi, Director of Tourism
Development at the Ministry of Economy and Tourism, received the award along with their
accompanying delegation.

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, said: “Under the
guidance of its wise leadership, the UAE is writing a new chapter in its tourism success story with
Masfout’s recognition as the World’s Best Tourism Village 2025. This historic achievement
reinforces the UAE’s leading position on the global tourism map - including in rural and sustainable
tourism - and stands as international recognition of the country’s leadership and excellence in
sustainable tourism.”

H.E. Added: “This latest achievement reflects the success of the UAE’s ongoing national efforts
to elevate the tourism sector and enhance its contribution to comprehensive and sustainable
economic and social development. Winning the award aligns with the objectives of pioneering
national initiatives for balanced development, most notably the ‘UAE Villages’ programme, which
seeks to establish a sustainable development model for Emirati villages while preserving their
natural and cultural heritage, as well as key tourist landmarks and destinations. It also reaffirms the

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