Page 79 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

Press Release

UAE’s commitment to advancing sustainable development and fostering innovative initiatives
nationwide.”

H.E. Bin Touq continued: “The UAE has adopted a forward-looking vision to enhance the
sustainability and competitiveness of the tourism sector and solidify its role as one of the most
important drivers of economic growth. The country has launched a series of sustainable tourism
projects to balance economic development with environmental protection, focusing on the
development of new and sustainable models of green, eco, agricultural, and rural tourism,
preserving the UAE tourism identity and supporting the objectives of the “National Tourism
Strategy 2031”.”

The Minister of Economy and Tourism further noted: “The Ministry of Economy and Tourism
launched the fifth edition of the ‘World’s Coolest Winter’ campaign from Masfout last December
to highlight its natural and rural tourism offerings and showcase its unique environmental and
cultural diversity. We have ensured that tourism in Masfout contributes to improving quality of
life, strengthening family stability, and supporting economic growth through diverse and
innovative tourism activities.”

H.E. concluded that this global achievement follows several other significant tourism milestones
accomplished by the UAE in 2025. Where the election of H.E. Shaikha Nasser Al Nowais as
Secretary-General of UN Tourism for the term 2026–2029 was one of the most notable ones, as
well as the UAE’s strong performance on global tourism competitiveness indicators. These
accomplishments solidify the country’s reputation as a leading global tourism capital and an
influential hub supporting tourism development efforts at the local, regional, and international
levels.

Masfout met all the application and evaluation criteria for the award, including being a village with
a low population density not exceeding 15,000 residents, hosting traditional activities such as
agriculture, and preserving deeply rooted community values. This recognition is a testament to the
village’s success in promoting its cultural and natural assets, advancing environmental and social
sustainability, and developing integrated infrastructure that supports tourism while ensuring the
safety and well-being of both visitors and residents.

H.H. Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of the Ajman Tourism
Development Department, affirmed that Masfout’s winning of the ‘World’s Best Tourism Village
2025’ award represents a historic milestone for the Emirate of Ajman and the UAE. It also marks
a significant step forward in the national economic development journey, reinforcing Ajman’s
growing presence on the global tourism map. H.H. Al Nuaimi explained that this prestigious
achievement highlights the UAE’s remarkable record of excellence in tourism, guided by a wise

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