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12/9/24, 11:01 AM Emirates Environmental Group organises Clean UAE Campaign in Dubai - Biz Today
recyclables that were further segregated from the general waste and sent to local recycling
factories, thus contributing to significant environmental benefits.

In her opening remarks, Ms. Habiba Al Mar’ashi, Co-Founder and Chairperson of the Emirates

Environmental Group, highlighted the importance of the “Clean UAE” campaign, held under the
patronage of the Ministry of Climate Change and Environment and in supported by Dubai

Municipality. She described it as the largest community-driven environmental protection
initiative in the UAE and a key contributor to the “Year of Sustainability.”

Over the past 23 years, the campaign has played a pivotal role in raising awareness of
environmental issues and inspiring behavioural change across all sectors, ingaging private,

government, academic, hospitality, families, and individuals of all ages, genders, nationalities,
religions and social backgrounds.

Ms. Al Mar’ashi emphasised the campaign’s longstanding slogan, “Together for a Better
Environment,” which has united people since 1991 in an unbiased and inclusive effort to protect

the environment.

She explained that the campaign works to address the dangers of pollution and its impact on
environment and public health and also seeks to foster community engagement through active
participation in volunteer activities.

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