Page 35 - SALIK PR REPORT DECEMBER 2024

12/9/24, 11:01 AM Clean UAE Campaign reaches Dubai in its 2nd station with the participation of 8,396 volunteers
further segregated from the general waste and sent to local recycling factories, thus contributing to
significant environmental benefits.

In her opening remarks, Ms. Habiba Al Mar’ashi, Co-Founder and Chairperson of the Emirates
Environmental Group, highlighted the importance of the "Clean UAE" campaign, held under the patronage
of the Ministry of Climate Change and Environment and in supported by Dubai Municipality. She described it
as the largest community-driven environmental protection initiative in the UAE and a key contributor to the

"Year of Sustainability."

ADVERTISING

Over the past 23 years, the campaign has played a pivotal role in raising awareness of environmental issues
and inspiring behavioural change across all sectors, ingaging private, government, academic, hospitality,
families, and individuals of all ages, genders, nationalities, religions and social backgrounds.

Ms. Al Mar’ashi emphasised the campaign's longstanding slogan, “Together for a Better Environment,”
which has united people since 1991 in an unbiased and inclusive effort to protect the environment.

She explained that the campaign works to address the dangers of pollution and its impact on environment

and public health and also seeks to foster community engagement through active participation in volunteer
activities.

She further explained that EEG ensures its programmes are designed to align with global objectives,
embodying the principle of "Think globally, act locally." The Clean UAE campaign is a prime example of this
approach, directly supporting several United Nations Sustainable Development Goals (SDGs), including
Goal 3: Good Health and Well-Being, Goal 11: Sustainable Cities and Communities, Goal 12: Responsible
Consumption and Production, Goal 13: Climate Action, Goal 15: Life on Land, and Goal 17: Partnerships for
the Goals.

https://www.zawya.com/en/press-release/events-and-conferences/clean-uae-campaign-reaches-dubai-in-its-2nd-station-with-the-participation-of-8-396… 2/4