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10/6/25, 9:18 AM ‘KnowTalks’ inspires with new discussions in Jordan on AI, cybersecurity | Emirates News Agency
The discussion covered key technology-related risks, relevant laws and regulations, and the practical applications of cybersecurity measures
across various sectors, such as smart cities, digital governance, e-learning, digital media, the Internet of Things (IoT), healthcare, and
industry.
The session also shed light on the groups most commonly targeted by cybercriminals and featured a presentation on frequent hacking
techniques, such as social engineering, distributed denial-of-service (DDoS) attacks, software vulnerabilities, and human error.
The second session, “CSR for Sustainable Communities,” highlighted CSR initiatives designed to foster sustainable community development,
with a particular focus on the Al-Jizah region, which is home to over 28 villages and around 118,000 residents, and faces an unemployment
rate of 19 percent.
It also discussed advanced training programmes that have helped individuals acquire essential practical skills, enabling them to successfully
enter the labour market.
The session shared impressive results from the training programmes, highlighting that more than 600 participants have graduated, including
112 women across seven courses in 2024. Female participation saw a notable increase, rising from 43 percent in 2024 to 68 percent in 2025.
Among the graduates, 64 percent secured employment, while 25 percent went on to launch small businesses, generating incomes between
500 and 1,000 Jordanian dinars. The CSR initiatives have shown a measurable impact across 12 villages in the Al-Jizah region, contributing
to community development and creating real-life success stories.
The third session, “Staying Human in the Age of Intelligent Everything,” discussed existential questions related to human nature in the age of
AI exploring how humans change with the emergence of AI.
The fourth session, “The Business Called Me,” delved into the true meaning of strategy within the corporate world. The session cited
companies like Apple that have flourished through clear and well-defined strategies, and contrasted them with examples such as Nokia and
Kodak, which struggled due to outdated or weak strategic approaches.
‘KnowTalks’ is a series of intellectual seminars that convene leading experts to address challenges related to knowledge and development.

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