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10/6/25, 9:19 AM ‘KnowTalks’ inspires with new discussions in Jordan on AI, cybersecurity – UAE Business and Travel Insights – TotalUAE.com
The session also shed light on the groups most commonly targeted by cybercriminals and featured a presentation
on frequent hacking techniques, such as social engineering, distributed denial-of-service (DDoS) attacks,
software vulnerabilities, and human error.

The second session, “CSR for Sustainable Communities,” highlighted CSR initiatives designed to foster
sustainable community development, with a particular focus on the Al-Jizah region, which is home to over 28
villages and around 118,000 residents, and faces an unemployment rate of 19 percent.

It also discussed advanced training programmes that have helped individuals acquire essential practical skills,
enabling them to successfully enter the labour market.

The session shared impressive results from the training programmes, highlighting that more than 600
participants have graduated, including 112 women across seven courses in 2024. Female participation saw a
notable increase, rising from 43 percent in 2024 to 68 percent in 2025.

Among the graduates, 64 percent secured employment, while 25 percent went on to launch small businesses,
generating incomes between 500 and 1,000 Jordanian dinars. The CSR initiatives have shown a measurable
impact across 12 villages in the Al-Jizah region, contributing to community development and creating real-life
success stories.

The third session, “Staying Human in the Age of Intelligent Everything,” discussed existential questions related
to human nature in the age of AI exploring how humans change with the emergence of AI.

The fourth session, “The Business Called Me,” delved into the true meaning of strategy within the corporate
world. The session cited companies like Apple that have flourished through clear and well-defined strategies,
and contrasted them with examples such as Nokia and Kodak, which struggled due to outdated or weak strategic
approaches.

‘KnowTalks’ is a series of intellectual seminars that convene leading experts to address challenges related to
knowledge and development.

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