Page 267 - MBRF PR REPORT - OCTOBER 2025

10/6/25, 9:21 AM ‘KnowTalks’ inspires with new discussions in Jordan about AI, cybersecurity, and CSR - Middle East Business News and Informatio…

The second session, CSR for Sustainable Communities, was delivered by Zahia Na’san, Director
of the Airport International Group Foundation. It highlighted CSR initiatives designed to foster

sustainable community development, with a particular focus on the Al-Jizah region, which is
home to over 28 villages and around 118,000 residents, and faces an unemployment rate of 19
percent. The session also discussed advanced training programs that have helped individuals

acquire essential practical skills, enabling them to successfully enter the labor market.

The session shared impressive results from the training programs, highlighting that more than
600 participants have graduated, including 112 women across seven courses in 2024. Female

participation saw a notable increase, rising from 43 percent in 2024 to 68 percent in 2025.
Among the graduates, 64 percent secured employment, while 25 percent went on to launch

small businesses, generating incomes between 500 and 1,000 Jordanian dinars. The CSR
initiatives have shown a measurable impact across 12 villages in the Al-Jizah region,
contributing to community development and creating real-life success stories.

The third session, Staying Human in the Age of Intelligent Everything, was led by Dr. Yazan

Hijazi, Chairman and Chief Innovation Officer at hea Global. Dr. Hijazi discussed existential
questions related to human nature in the age of artificial intelligence, exploring how we are

changing as humans with the emergence of AI. He emphasized that the future is not defined by
digital platforms but by self-awareness, underscoring that humanity is the greatest value we

should strive for. Dr. Hijazi urged attendees to embrace self-acceptance, seek truth, and
actively engage in the ongoing journey of creativity and progress.

The fourth session, The Business Called Me, delivered by business consultant Musa Obeidat,
delved into the true meaning of strategy within the corporate world. He cited companies like

Apple that have flourished through clear and well-defined strategies, and contrasted them with
examples such as Nokia and Kodak, which struggled due to outdated or weak strategic

approaches.

https://mid-east.info/knowtalks-inspires-with-new-discussions-in-jordan-about-ai-cybersecurity-and-csr/ 2/3