Page 55 - LOGICOM PR REPORT - OCTOBER 2023-APRIL 2024

10/20/23, 2:15 PM Logicom and HP Poly come together to transform collaboration and productivity in the Middle East, ETHRWorldME
enterprise sectors, equipping our partners to enhance their value proposition to their

clients. We are thrilled about integrating these solutions into our hybrid work range and

confident that it will redefine collaboration and productivity solutions across the Middle

East.”

Paul Dunne, Head of Distribution for Europe, the Middle East, and Africa at HP

Poly, stated, “With the customer always at the centre of everything we do, we are

dedicated to equipping organisations with the tools and technology required to deliver

professional-grade, equitable meeting experiences for spaces of any size. Our

collaboration with Logicom is broadening our customers’ reach to our extensive range of

audio and video solutions for seamless connectivity within the dynamic Middle East

region.”

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Poly's solutions are engineered to empower and enhance productivity, simultaneously

fostering an equal experience for all employees, regardless of their chosen work location,

be it the corporate office, home office, or any space in between. These solutions

significantly increase efficiency, extend knowledge, and expedite decision-making

processes, both for organisations and hybrid workers.

This collaboration positions Logicom to harness substantial growth potential in two

areas: peripherals and workforce solutions. Peripherals represent a $110 billion global

market segment, exhibiting a robust annual growth rate of 9%. Workplace solutions, with

a $120 billion market size, continue to grow at an impressive 8% annually.

Moreover, HP Poly's solutions seamlessly align with the increasing need for flexible

work arrangements, reducing the need for unnecessary travel and commutes. This, in

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