Page 58 - LOGICOM PR REPORT - OCTOBER 2023-APRIL 2024

10/19/23, 11:03 AM Logicom and HP Poly are working together to transform collaboration and productivity in the Middle East
solutions into our hybrid work range and confident that it will redefine collaboration and productivity
solutions across the Middle East.”

Paul Dunne, Head of Distribution for Europe, Middle East, and Africa, at HP Poly, stated, “With
the customer always at the center of everything we do, we are dedicated to equipping organizations

with the tools and technology required to deliver professional-grade, equitable meeting experiences
for spaces of any size. Our collaboration with Logicom is broadening our customers’ reach to our
extensive range of audio and video solutions for seamless connectivity within the dynamic Middle
East region.”

ADVERTISING

Poly's solutions are engineered to empower and enhance productivity, simultaneously fostering an
equal experience for all employees, regardless of their chosen work location, be it the corporate
office, home office, or any space in between. These solutions significantly increase efficiency, extend

knowledge, and expedite decision-making processes, both for organizations and hybrid workers.

This collaboration positions Logicom to harness substantial growth potential in two areas: peripherals
and workforce solutions. Peripherals represent a $110 billion global market segment, exhibiting a
robust annual growth rate of 9%. Workplace solutions, with a $120 billion market size, continue to
grow at an impressive 8% annually[1]. Moreover, HP Poly's solutions seamlessly align with the

increasing need for flexible work arrangements, reducing the need for unnecessary travel and
commutes. This, in turn, leads to decreased emissions, making them an environmentally conscious
and compelling sustainable choice for businesses.

By entering into this agreement, Logicom not only extends its long-standing strategic partnership with

HP but also opens fresh avenues for collaboration and synergy within the channel community. These
enhancements complement Logicom’s comprehensive computing portfolio and empower customers
across diverse segments.

About Logicom

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