Page 63 - LOGICOM PR REPORT - OCTOBER 2023-APRIL 2024

10/19/23, 11:03 AM Logicom and HP Poly are working together to Transform
meeting experiences for spaces of any size. Our collaboration with Logicom is broadening our
customers’ reach to our extensive range of audio and video solutions for seamless connectivity

within the dynamic Middle East region.”

Poly’s solutions are engineered to empower and enhance productivity, simultaneously fostering an

equal experience for all employees, regardless of their chosen work location, be it the corporate
office, home office, or any space in between. These solutions significantly increase efficiency,
extend knowledge, and expedite decision-making processes, both for organizations and hybrid

workers.

This collaboration positions Logicom to harness substantial growth potential in two areas:
peripherals and workforce solutions. Peripherals represent a $110 billion global market segment,
exhibiting a robust annual growth rate of 9%. Workplace solutions, with a $120 billion market size,
continue to grow at an impressive 8% annually[1]. Moreover, HP Poly’s solutions seamlessly align

with the increasing need for flexible work arrangements, reducing the need for unnecessary travel
and commutes. This, in turn, leads to decreased emissions, making them an environmentally

conscious and compelling sustainable choice for businesses.

By entering into this agreement, Logicom not only extends its long-standing strategic partnership

with HP but also opens fresh avenues for collaboration and synergy within the channel community.
These enhancements complement Logicom’s comprehensive computing portfolio and empower
customers across diverse segments.

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