Page 65 - LOGICOM PR REPORT - OCTOBER 2023-APRIL 2024

10/19/23, 11:03 AM PRESSR: Logicom and HP Poly are working together to transform collaboration and productivity in the Middle East — Tradi…
customers’ reach to our extensive range of audio and video solutions for

seamless connectivity within the dynamic Middle East region.”

Poly's solutions are engineered to empower and enhance productivity,
simultaneously fostering an equal experience for all employees, regardless of

their chosen work location, be it the corporate office, home office, or any

space in between. These solutions significantly increase efficiency, extend

knowledge, and expedite decision-making processes, both for organizations

and hybrid workers.

This collaboration positions Logicom to harness substantial growth potential

in two areas: peripherals and workforce solutions. Peripherals represent a
$110 billion global market segment, exhibiting a robust annual growth rate of

9%. Workplace solutions, with a $120 billion market size, continue to grow at

an impressive 8% annually[1]. Moreover, HP Poly's solutions seamlessly align

with the increasing need for flexible work arrangements, reducing the need

for unnecessary travel and commutes. This, in turn, leads to decreased
emissions, making them an environmentally conscious and compelling

sustainable choice for businesses.

By entering into this agreement, Logicom not only extends its long-standing

strategic partnership with HP but also opens fresh avenues for collaboration

and synergy within the channel community. These enhancements complement

Logicom’s comprehensive computing portfolio and empower customers across

diverse segments.

About Logicom

Logicom Public Ltd. (Nicosia/Cyprus) is an international group of companies,
listed on the Main Market of the Cyprus Stock Exchange and a member of the

FTSE/CySE20 index. The Group's activities include the distribution of

technology products and services and the provision of turnkey, integrated

solutions, including Business Consulting Services, Business Software, and IT

Infrastructure solutions, as well as Managed Services across the entire

spectrum of Information and Communication Technology (ICT). Logicom has a

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