Page 61 - LOGICOM PR REPORT - OCTOBER 2023-APRIL 2024

10/19/23, 11:03 AM Logicom and HP Poly are working together to Transform Collaboration and Productivity in the Middle East | Web Release
Logicom is broadening our customers’ reach to our extensive range of audio and video solutions for seamless
connectivity within the dynamic Middle East region.”

Poly’s solutions are engineered to empower and enhance productivity, simultaneously fostering an equal experience

for all employees, regardless of their chosen work location, be it the corporate office, home office, or any space in
between. These solutions significantly increase efficiency, extend knowledge, and expedite decision-making

processes, both for organizations and hybrid workers.

This collaboration positions Logicom to harness substantial growth potential in two areas: peripherals and workforce
solutions. Peripherals represent a $110 billion global market segment, exhibiting a robust annual growth rate of 9%.

Workplace solutions, with a $120 billion market size, continue to grow at an impressive 8% annually[1]. Moreover,
HP Poly’s solutions seamlessly align with the increasing need for flexible work arrangements, reducing the need for

unnecessary travel and commutes. This, in turn, leads to decreased emissions, making them an environmentally
conscious and compelling sustainable choice for businesses.

By entering into this agreement, Logicom not only extends its long-standing strategic partnership with HP but also
opens fresh avenues for collaboration and synergy within the channel community. These enhancements complement

Logicom’s comprehensive computing portfolio and empower customers across diverse segments.

[1] Frost & Sullivan, State of the Global Video Conferencing Devices Market

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