Page 17 - JGROUP PR REPORT MAY 2025

5/14/25, 10:00 AM Channel Factory redefines media efficiency in UAE with advanced AI-driven solutions - Middle East News 247

Channel Factory redefines media efficiency in UAE with advanced AI-

driven solutions

By PR News Desk 13/05/2025

Channel Factory, a global leader in brand suitability and performance for digital video advertising, showcased its advanced AI-driven solutions and thought
leadership challenging conventional thinking around media efficiency, contextual relevance, and brand safety at the Marcus Evans event.
The event provided a significant platform for Channel Factory to underscore the vital role of AI-driven media strategies and tools in helping brands align
messaging with contextually relevant content, enhance campaign impact, and protect brand integrity in a complex digital landscape.
Representing Channel Factory, which was the Silver Sponsor of the event, Sally Makarem, General Manager for the MENA region, Optiview, delivered a
compelling presentation addressing one of the digital advertising industry’s most pressing issues: content misalignment. Backed by robust research and real-
world case studies, this presentation revealed that on average, 28 per cent of digital video ad impressions are served alongside misaligned content, leading
to significant inefficiencies and diluted brand impact.

https://menews247.com/channel-factory-redefines-media-efficiency-in-uae-with-advanced-ai-driven-solutions/ 1/2