Page 18 - JGROUP PR REPORT MAY 2025

5/14/25, 10:00 AM Channel Factory redefines media efficiency in UAE with advanced AI-driven solutions - Middle East News 247
Sally remarked: “In an increasingly fragmented media landscape, achieving brand alignment is no longer a luxury but a necessity. Our AI-driven solutions
are designed to ensure that advertisers not only protect their brand image but also drive measurable performance improvements. We are pleased to have
shared our insights at the Marcus Evans event, and we remain committed to helping marketers make smarter, safer media choices.”

During the event, Channel Factory also showcased its proprietary Content Strategy Analysis (CSA) tool, a tool that leverages AI to process vast video
campaign data to reveal patterns in content behaviour, audience preferences, and contextual nuances.

To address the issue of content misalignment, the company also shed light on its advanced IQ Series, which features ViewIQ and ActivateIQ. By leveraging
years of proprietary data and pre-bid AI capabilities, these cutting-edge tools enable advertisers to achieve unprecedented levels of contextual alignment,
maximising advertising effectiveness and performance.

Channel Factory addressed another key challenge in the race for scale – the temptation to chase low CPMs and broad targeting. Though these tactics may
appear cost-effective, they often conceal significant inefficiencies, leading to off-target impressions, underperforming placements, and increased exposure to
unsafe content. In contrast, Channel Factory’s session highlighted that brand suitability is not merely a safety net but a powerful driver of strategic growth.

By harnessing the power of AI to understand sentiment, nuance, and context at scale, Channel Factory is helping brands drive better engagement, reduce
media waste, and build lasting audience trust.
As part of its participation, Channel Factory offered attending brands a complimentary campaign analysis, underlining its commitment to improving digital
video advertising outcomes through innovation, transparency, and accountability.

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