Page 8 - JGROUP PR REPORT MAY 2025

Press Release

Channel Factory redefines media efficiency in UAE with

advanced AI-driven solutions

The company makes a compelling case for brand suitability as a growth strategy at the

Marcus Evans event

May 13, 2025

Channel Factory, a global leader in brand suitability and performance for digital video

advertising, showcased its advanced AI-driven solutions and thought leadership challenging
conventional thinking around media efficiency, contextual relevance, and brand safety at the

Marcus Evans event.

The event provided a significant platform for Channel Factory to underscore the vital role of

AI-driven media strategies and tools in helping brands align messaging with contextually
relevant content, enhance campaign impact, and protect brand integrity in a complex digital

landscape.

Representing Channel Factory, which was the Silver Sponsor of the event, Sally Makarem,

General Manager for the MENA region, Optiview, delivered a compelling presentation
addressing one of the digital advertising industry’s most pressing issues: content misalignment.

Backed by robust research and real-world case studies, this presentation revealed that on

average, 28 per cent of digital video ad impressions are served alongside misaligned content,
leading to significant inefficiencies and diluted brand impact.

Sally remarked: “In an increasingly fragmented media landscape, achieving brand alignment

is no longer a luxury but a necessity. Our AI-driven solutions are designed to ensure that
advertisers not only protect their brand image but also drive measurable performance

improvements. We are pleased to have shared our insights at the Marcus Evans event, and we

remain committed to helping marketers make smarter, safer media choices.”