Page 9 - JGROUP PR REPORT MAY 2025

During the event, Channel Factory also showcased its proprietary Content Strategy Analysis
(CSA) tool, a tool that leverages AI to process vast video campaign data to reveal patterns in

content behaviour, audience preferences, and contextual nuances.

To address the issue of content misalignment, the company also shed light on its advanced IQ

Series, which features ViewIQ and ActivateIQ. By leveraging years of proprietary data and
pre-bid AI capabilities, these cutting-edge tools enable advertisers to achieve unprecedented

levels of contextual alignment, maximising advertising effectiveness and performance.

Channel Factory addressed another key challenge in the race for scale – the temptation to chase

low CPMs and broad targeting. Though these tactics may appear cost-effective, they often
conceal significant inefficiencies, leading to off-target impressions, underperforming

placements, and increased exposure to unsafe content. In contrast, Channel Factory’s session
highlighted that brand suitability is not merely a safety net but a powerful driver of strategic

growth.

By harnessing the power of AI to understand sentiment, nuance, and context at scale, Channel

Factory is helping brands drive better engagement, reduce media waste, and build lasting
audience trust.

As part of its participation, Channel Factory offered attending brands a complimentary
campaign analysis, underlining its commitment to improving digital video advertising

outcomes through innovation, transparency, and accountability.

-ends-

For further information, please contact:

Orient Planet Group (OPG)

Tel: +971 4 4562888

Email: media@orientplanet.com

Website: www.orientplanet.com