Page 10 - UNIFONIC PR REPORT - OCTOBER 2025

Press Release

Unifonic obtains ISO 42001 certification, pioneering

responsible AI governance in MENA region

15 October 2025 - Unifonic, a leading customer engagement platform and Software-as-a-
Service (SaaS) provider based in the Middle East, obtained the prestigious ISO 42001
certification, an internationally recognised standard for Artificial Intelligence Management
Systems (AIMS) integration. The certification is a testament to the company’s enhanced AI
risk management capabilities and regulatory readiness, in line with its vision to drive

sustainable and compliant AI innovation.

The achievement coincides with the exponential growth of the global AI market. However,

research reveals that a staggering 65 per cent of organisations fail to ensure AI regulatory
compliance, while almost 73 per cent of leaders worry about AI risks, with nearly half of the
organisations being vulnerable to cybersecurity threats.

In such a scenario, adopting responsible AI practices is a strategic imperative, as they enable
organisations to systematically identify and mitigate AI-related risks early on, demonstrate
enhanced credibility and build stakeholder confidence, while preparing for possible future
regulations. The ISO 42001 certification is a key milestone as it can transform the way
organisations manage AI systems by addressing the pressing need for robust AI governance in
today’s dynamic digital landscape.

Ahmed Hamdan, CEO & Co-Founder of Unifonic, said: “We are honoured to receive this

global certification, which highlights Unifonic’s relentless pursuit of excellence and
commitment to responsible AI practices. This remarkable achievement has paved the way for
enhanced transparency, data privacy, accountability and fairness. It further marks a key
milestone in our long-standing efforts to drive sustainable AI innovation, while enhancing
stakeholder trust and ensuring regulatory readiness.”

Unifonic is one of the first companies in KSA and the MENA region to earn this exemplary
achievement, which further highlights its commitment to building trust, transparency and
compliance. It also positions the organisation as a pioneer in responsible AI governance,

ensuring clear AI system documentation, protection of sensitive information throughout the AI
lifecycle, as well as seamless delegation of AI governance responsibilities. Notably, this aligns
with the Kingdom’s commitment to investing in AI and empowering institutions to adopt
advanced AI systems.