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10/16/25, 11:41 AM Unifonic Achieves ISO 42001 Certification For AI Management Excellence - Business Today Middle East
Unifonic, a leading customer engagement platform and Software-as-a-Service (SaaS) provider based in the Middle East, obtained the
prestigious ISO 42001 certification, an internationally recognised standard for Artificial Intelligence Management Systems (AIMS) integration.
The certification is a testament to the company’s enhanced AI risk management capabilities and regulatory readiness, in line with its vision to
drive sustainable and compliant AI innovation.
The achievement coincides with the exponential growth of the global AI market. However, research reveals that a staggering 65 per cent of
organisations fail to ensure AI regulatory compliance, while almost 73 per cent of leaders worry about AI risks, with nearly half of the
organisations being vulnerable to cybersecurity threats.
In such a scenario, adopting responsible AI practices is a strategic imperative, as they enable organisations to systematically identify and
mitigate AI-related risks early on, demonstrate enhanced credibility and build stakeholder confidence, while preparing for possible future
regulations. The ISO 42001 certification is a key milestone as it can transform the way organisations manage AI systems by addressing the
pressing need for robust AI governance in today’s dynamic digital landscape.
Ahmed Hamdan, CEO & Co-Founder of Unifonic, said: “We are honoured to receive this global certification, which highlights Unifonic’s
relentless pursuit of excellence and commitment to responsible AI practices. This remarkable achievement has paved the way for enhanced
transparency, data privacy, accountability and fairness. It further marks a key milestone in our long-standing efforts to drive sustainable AI
innovation, while enhancing stakeholder trust and ensuring regulatory readiness.”
Unifonic is one of the first companies in KSA and the MENA region to earn this exemplary achievement, which further highlights its
commitment to building trust, transparency and compliance. It also positions the organisation as a pioneer in responsible AI governance,
ensuring clear AI system documentation, protection of sensitive information throughout the AI lifecycle, as well as seamless delegation of AI
governance responsibilities. Notably, this aligns with the Kingdom’s commitment to investing in AI and empowering institutions to adopt
advanced AI systems.
The achievement was possible through a carefully designed strategy, wherein Unifonic evaluated existing AI practices against ISO 42001
requirements, engaged with accredited bodies for guidance and engaged able leaders to enhance its resources. In addition, comprehensive
staff training, AI governance documentation and technical safeguards were also implemented prior to undergoing formal assessment by an
accredited body.
Introduced in December 2023, the ISO 42001 certification requires the integration of AI Management Systems across the enterprise. This is
especially important for key sectors like finance, healthcare and technology, where AI is used extensively. It promotes the implementation of AI
solutions that prioritise ethics and transparency, while building strong stakeholder trust by demonstrating the organisation’s commitment to
responsible AI practices.

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