Page 9 - Moglix PR Report - August 2024

Are internet outages wake-up call for B2B eCommerce platforms to innovate and adapt?
Such disrup ons can have a significant impact on revenue, customer sa sfac on, and brand
reputa on for B2B eCommerce systems.

While internet outages can have a detrimental impact on conglomerates around the globe, this
is especially true for businesses with high reliance on their IT infrastructure, as exemplified by

the case ofeCommerce giant Amazon.

An hour of internet disrup on can cost Amazon a staggering $65,614,155 in combined losses.

Whereas a 24-hour power outage could lead to an es mated loss of $1,574,739,726.

Microso outage

The recent global internet outage on July 18, caused by the disrup on of Microso ’s Windows

opera ng system, following cybersecurity firm CrowdStrike’s so ware update, resulted in

widespread disrup ons to computer systems across businesses and public services around the
world, including airlines, banks and hospitals.

According to Microso , around 8.5 million Windows devices were affected by the outage, with
Delta Airlines cancelling around 5,000 flights, resul ng in a loss of $500m.

On the other hand, the global outage will serve as a reminder for IT service providers, driving
market development across the key facets of innova on, demand and relevance.

To ensure resilience and smooth opera ons in the face of any disrup ons, it is crucial for

businesses to review their digital infrastructures and implement a variety of cu ng-edge

resilient technologies.

In the current context, many suppliers are currently adop ng technology to sa sfy client

requests and acknowledge the importance of the shi toward digital purchases.
According to a research , around 64 per cent of new age B2B buyers prefer digital channels over

conven onal ones and at least 50 per cent of their suppliers currently use a B2B eCommerce

solu on.

Is your pla orm prepared enough in the face of such challenges?

Preven ng and responding to a ‘global internet outage’ require proac ve approaches. B2B

eCommerce pla orms must priori se innova on to create more robust and resilient systems.

The outage also demands for the fundamental rethinking of the design and management of
digital infrastructures.

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