Page 38 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

9/23/24, 3:31 PM Watani Al Emarat Foundation Partners with SMPA to Promote Community Values via Social Media
The SMPA, the first incubator for social media influencers and activists, aims to leverage

digital platforms to serve the UAE community.

The agreement was signed at the Foundation’s headquarters by Dherar Belhoul Al Falasi,

Executive Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor
and President of SMPA, alongside managers and representatives from both organizations.

The partnership will focus on developing joint initiatives, sharing expertise, and fostering

community awareness by promoting values like tolerance, coexistence, and national

identity. Both organizations are committed to using social media as a tool for positive

influence, encouraging good citizenship, and addressing social issues.

Al Falasi highlighted the importance of digital media in promoting key societal values and

empowering young people. He emphasized the Foundation's commitment to harnessing

social media to spread awareness and strengthen community cohesion.

Alshehhi underscored SMPA’s dedication to supporting national initiatives and the

leadership's vision of promoting national affiliation and citizenship values through its

network of Emirati professionals.

This partnership aligns with the UAE’s broader goals of fostering a strong, cohesive society

while exploring new opportunities for sustainable development through digital media.

News Source: Emirates News Agency

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