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9/23/24, 3:31 PM Watani Al Emarat and Social Media Pioneers Association sign MoU to foster social media’s role in supporting UAE community
Watani Al Emarat and Social Media Pioneers
Association sign MoU to foster social media’s
role in supporting UAE community
Date Share on Facebook Tweet on Twitter
9/22/2024 10:23:47 PM
(MENAFN- Orient Planet Group) 19 September 2024: Watani Al Emarat Foundation signed a
memorandum of understanding (MoU) with the Social media Pioneers Association (SMPA),
the first incubator for the business, activities and projects of pioneers, influencers and social
media activists, to strengthen cooperation between both parties. This move comes in line with
the shared goals of both parties to foster the role of social media in serving the UAE
community.
During a ceremony conducted at the Foundation’s headquarters, H.E. Dherar Belhoul Al
Falasi, Executive Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media
Advisor and President of SMPA, signed the agreement. It also witnessed the participation of
managers and representatives from both sides.
The agreement establishes a framework for communication, improved cooperation and
coordination between both parties to improve and develop programs, projects and services,
as well as share knowledge, expertise, advice, studies and best practices. Under this
agreement, both parties will also join forces to implement community and national initiatives
that seek to address social issues and promote human and community values using social
media platforms. Furthermore, they will provide awareness and educational initiatives as well
as joint programs to share knowledge on the optimal use of social media.
H.E Al Falasi, said: “This partnership comes in line with our vision to leverage digital media
tools to promote the values of tolerance, coexistence and acceptance. It reflects our
understanding of social media and its potential to address modern challenges, either through
the promotion of community awareness or the consolidation of good citizenship values. We
aim to reaffirm our commitment to harness social media platforms, disseminate positive
values and establish optimal communication channels, along with fostering understanding in
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