Page 44 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

9/20/24, 12:00 PM Watani Al Emarat and Social Media Pioneers Association sign MoU – Bizpreneur Middle East
Watani Al Emarat and Social Media Pioneers

Association sign MoU

LATEST NEWS, NEWS September 19, 2024 News

Watani Al Emarat Foundation signed a memorandum of understanding (MoU) with the Social Media
Pioneers Association (SMPA), the first incubator for the business, activities and projects of pioneers,
influencers and social media activists, to strengthen cooperation between both parties. This move
comes in line with the shared goals of both parties to foster the role of social media in serving the
UAE community.
During a ceremony conducted at the Foundation’s headquarters, H.E. Dherar Belhoul Al Falasi,
Executive Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and
President of SMPA, signed the agreement. It also witnessed the participation of managers and
representatives from both sides.
The agreement establishes a framework for communication, improved cooperation and coordination
between both parties to improve and develop programs, projects and services, as well as share
knowledge, expertise, advice, studies and best practices. Under this agreement, both parties will
also join forces to implement community and national initiatives that seek to address social issues
and promote human and community values using social media platforms. Furthermore, they will
provide awareness and educational initiatives as well as joint programs to share knowledge on the
optimal use of social media.
H.E Al Falasi, said: “This partnership comes in line with our vision to leverage digital media tools to
promote the values of tolerance, coexistence and acceptance. It reflects our understanding of social
media and its potential to address modern challenges, either through the promotion of community
awareness or the consolidation of good citizenship values. We aim to reaffirm our commitment to
harness social media platforms, disseminate positive values and establish optimal communication
channels, along with fostering understanding in society. Furthermore, we aim to empower individuals

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