Page 47 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

9/20/24, 12:01 PM Watani Al Emarat and Social Media Pioneers Association sign MoU
of SMPA, signed the agreement. It also witnessed the participation of managers and representatives
from both sides.

The agreement establishes a framework for communication, improved cooperation and coordination

between both parties to improve and develop programs, projects and services, as well as share
knowledge, expertise, advice, studies and best practices. Under this agreement, both parties will also
join forces to implement community and national initiatives that seek to address social issues and

promote human and community values using social media platforms. Furthermore, they will provide
awareness and educational initiatives as well as joint programs to share knowledge on the optimal use
of social media.

H.E Al Falasi, said: “This partnership comes in line with our vision to leverage digital media tools to
promote the values of tolerance, coexistence and acceptance. It reflects our understanding of social

media and its potential to address modern challenges, either through the promotion of community
awareness or the consolidation of good citizenship values. We aim to reaffirm our commitment to
harness social media platforms, disseminate positive values and establish optimal communication
channels, along with fostering understanding in society. Furthermore, we aim to empower individuals

and young people by providing them with valuable information required to serve the UAE community.”

Abdulla Alshehhi highlighted that the Foundation strongly upholds the wise leadership’s aim to foster
national affiliation, spread awareness and community culture to safeguard national identity and instil
citizenship values among different segments and institutions of society.

He said: “Through this agreement, we aim to encourage active participation and utilise SMPA’s

resources, including its expertise, vision, and skilled Emirati professionals. We are committed to fulfilling
our national responsibilities by supporting the Foundation’s mission to promote family values, strengthen
community cohesion, and foster tolerance, coexistence, and open communication.”

By signing this agreement, Watani Al Emarat Foundation reiterates its unwavering commitment to

promote the values of national affiliation and good citizenship. The foundation is dedicated to reinforcing
the principles of tolerance and coexistence within the local community while actively exploring new
avenues and trends that will shape the UAE’s journey towards sustainable development.

For further information, please contact:
Orient Planet Group (OPG)

Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com

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