Page 49 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

9/20/24, 12:01 PM Watani Al Emarat, Social Media Pioneers Association sign MoU – UAE Business and Travel Insights – TotalUAE.com

During a ceremony conducted at the Foundation’s headquarters, Dherar Belhoul Al Falasi, Executive Director of
Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and President of SMPA, signed the
agreement.

It also witnessed the participation of managers and representatives from both sides.

The agreement establishes a framework for communication, improved cooperation and coordination between
both parties to improve and develop programmes, projects and services, as well as share knowledge, expertise,
advice, studies and best practices. Under this agreement, both parties will also join forces to implement
community and national initiatives that seek to address social issues and promote human and community values
using social media platforms. Furthermore, they will provide awareness and educational initiatives as well as
joint programmes to share knowledge on the optimal use of social media.

Al Falasi, said: “This partnership comes in line with our vision to leverage digital media tools to promote the
values of tolerance, coexistence and acceptance. It reflects our understanding of social media and its potential to
address modern challenges, either through the promotion of community awareness or the consolidation of good
citizenship values. We aim to reaffirm our commitment to harness social media platforms, disseminate positive
values and establish optimal communication channels, along with fostering understanding in society.
Furthermore, we aim to empower individuals and young people by providing them with valuable information
required to serve the UAE community.”

Abdulla Alshehhi highlighted that the Foundation strongly upholds the wise leadership’s aim to foster national
affiliation, spread awareness and community culture to safeguard national identity and instil citizenship values
among different segments and institutions of society.

He said: “Through this agreement, we aim to encourage active participation and utilise SMPA’s resources,
including its expertise, vision, and skilled Emirati professionals. We are committed to fulfilling our national
responsibilities by supporting the Foundation’s mission to promote family values, strengthen community
cohesion, and foster tolerance, coexistence, and open communication.”

By signing this agreement, Watani Al Emarat Foundation reiterates its unwavering commitment to promote the
values of national affiliation and good citizenship. The foundation is dedicated to reinforcing the principles of
tolerance and coexistence within the local community while actively exploring new avenues and trends that will
shape the UAE’s journey towards sustainable development.

https://totaluae.com/posts/emirates/watani-al-emarat-social-media-pioneers-association-sign-mou/ 2/2