Page 53 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

9/20/24, 1:21 PM Watani Al Emarat and Social Media Pioneers Association sign MoU
Watani Al Emarat and Social Media Pioneers

Association sign MoU

Adgully Bureau | 19 hours ago

Watani Al Emarat Foundation has signed a memorandum of understanding (MoU) with the Social Media Pioneers
Association (SMPA), the first incubator for the business, activities and projects of pioneers, influencers and social
media activists, to strengthen cooperation between both parties. This move comes in line with the shared goals of
both parties to foster the role of social media in serving the UAE community.
During a ceremony conducted at the Foundation’s headquarters, H.E. Dherar Belhoul Al Falasi, Executive Director of
Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and President of SMPA, signed the agreement.
It also witnessed the participation of managers and representatives from both sides.

The agreement establishes a framework for communication, improved cooperation and coordination between both
parties to improve and develop programs, projects and services, as well as share knowledge, expertise, advice,
studies and best practices. Under this agreement, both parties will also join forces to implement community and
national initiatives that seek to address social issues and promote human and community values using social media
platforms. Furthermore, they will provide awareness and educational initiatives as well as joint programs to share
knowledge on the optimal use of social media.

H.E Al Falasi, said: “This partnership comes in line with our vision to leverage digital media tools to promote the
values of tolerance, coexistence and acceptance. It reflects our understanding of social media and its potential to
address modern challenges, either through the promotion of community awareness or the consolidation of good

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