Page 58 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

This partnership will see both parties working together on community and national
initiatives. These initiatives aim to address social issues and promote human values
using social media platforms. Additionally, they will offer awareness programmes and
educational initiatives to share knowledge on effectively using social media.

Al Falasi stated: "This partnership comes in line with our vision to leverage digital media
tools to promote the values of tolerance, coexistence and acceptance. It reflects our
understanding of social media and its potential to address modern challenges, either
through the promotion of community awareness or the consolidation of good
citizenship values. We aim to reaffirm our commitment to harness social media
platforms, disseminate positive values and establish optimal communication channels,
along with fostering understanding in society. Furthermore, we aim to empower
individuals and young people by providing them with valuable information required to
serve the UAE community."

Abdulla Alshehhi emphasised that the Foundation supports leadership goals aimed at
fostering national affiliation. He noted that spreading awareness and community
culture is crucial for safeguarding national identity and instilling citizenship values
across society's various segments.

He remarked: "Through this agreement, we aim to encourage active participation and
utilise SMPA’s resources, including its expertise, vision, and skilled Emirati
professionals. We are committed to fulfilling our national responsibilities by supporting
the Foundation’s mission to promote family values, strengthen community cohesion,
and foster tolerance, coexistence, and open communication."

The signing of this agreement underscores Watani Al Emarat Foundation's dedication to
promoting national affiliation values. The foundation is committed to reinforcing
principles of tolerance within the local community while exploring new trends that will
contribute to sustainable development in the UAE.

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