Page 61 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

9/20/24, 1:22 PM Watani Al Emarat and Social Media Pioneers Association sign MoU to foster social media’s role in supporting UAE community - Mid…

Watani Al Emarat and Social Media Pioneers

Association sign MoU to foster social media’s role in

supporting UAE community

By News Desk 1 September 19, 2024

Watani Al Emarat Foundation signed a memorandum of understanding (MoU) with the Social Media Pioneers
Association (SMPA), the first incubator for the business, activities and projects of pioneers, influencers and

social media activists, to strengthen cooperation between both parties. This move comes in line with the
shared goals of both parties to foster the role of social media in serving the UAE community.

During a ceremony conducted at the Foundation’s headquarters, H.E. Dherar Belhoul Al Falasi, Executive
Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and President of SMPA,

signed the agreement. It also witnessed the participation of managers and representatives from both sides.

The agreement establishes a framework for communication, improved cooperation and coordination between

both parties to improve and develop programs, projects and services, as well as share knowledge, expertise,
advice, studies and best practices. Under this agreement, both parties will also join forces to implement
community and national initiatives that seek to address social issues and promote human and community

values using social media platforms. Furthermore, they will provide awareness and educational initiatives as
well as joint programs to share knowledge on the optimal use of social media.

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