Page 65 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

Watani Al Emarat, Social Media

Pioneers Association sign MoU

WAM
20th September 2024, 01:58 GMT+10

DUBAI, 19th September, 2024 (WAM) -- Watani Al Emarat Foundation signed a Memorandum of
Understanding (MoU) with the Social Media Pioneers Association (SMPA), the first incubator for
the business, activities and projects of pioneers, influencers and social media activists, to
strengthen cooperation between both parties.
This move comes in line with the shared goals of both parties to foster the role of social media in
serving the UAE community.
During a ceremony conducted at the Foundation's headquarters, Dherar Belhoul Al Falasi,
Executive Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and
President of SMPA, signed the agreement.
It also witnessed the participation of managers and representatives from both sides.
The agreement establishes a framework for communication, improved cooperation and
coordination between both parties to improve and develop programmes, projects and services, as
well as share knowledge, expertise, advice, studies and best practices. Under this agreement, both
parties will also join forces to implement community and national initiatives that seek to address
social issues and promote human and community values using social media platforms.
Furthermore, they will provide awareness and educational initiatives as well as joint programmes
to share knowledge on the optimal use of social media.
Al Falasi, said: "This partnership comes in line with our vision to leverage digital media tools to
promote the values of tolerance, coexistence and acceptance. It reflects our understanding of social
media and its potential to address modern challenges, either through the promotion of community
awareness or the consolidation of good citizenship values. We aim to reaffirm our commitment to
harness social media platforms, disseminate positive values and establish optimal communication
channels, along with fostering understanding in society. Furthermore, we aim to empower

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