Page 56 - WATANI AL EMARAT FOUNDATION PR REPORT - SEPTEMBER 2024

9/20/24, 1:21 PM Latest News
Director of Watani Al Emarat Foundation, and Abdulla Alshehhi, Media Advisor and President of SMPA,
signed the agreement. It also witnessed the participation of managers and representatives from both sides.

The agreement establishes a framework for communication, improved cooperation and coordination between

both parties to improve and develop programs, projects and services, as well as share knowledge, expertise,
advice, studies and best practices. Under this agreement, both parties will also join forces to implement

community and national initiatives that seek to address social issues and promote human and community
values using social media platforms. Furthermore, they will provide awareness and educational initiatives as

well as joint programs to share knowledge on the optimal use of social media.

H.E Al Falasi, said: “This partnership comes in line with our vision to leverage digital media tools to promote

the values of tolerance, coexistence and acceptance. It reflects our understanding of social media and its
potential to address modern challenges, either through the promotion of community awareness or the

consolidation of good citizenship values. We aim to reaffirm our commitment to harness social media
platforms, disseminate positive values and establish optimal communication channels, along with fostering
understanding in society. Furthermore, we aim to empower individuals and young people by providing them

with valuable information required to serve the UAE community.”

Abdulla Alshehhi highlighted that the Foundation strongly upholds the wise leadership’s aim to foster national
affiliation, spread awareness and community culture to safeguard national identity and instil citizenship

values among different segments and institutions of society.

He said: “Through this agreement, we aim to encourage active participation and utilise SMPA’s resources,
including its expertise, vision, and skilled Emirati professionals. We are committed to fulfilling our national
responsibilities by supporting the Foundation’s mission to promote family values, strengthen community

cohesion, and foster tolerance, coexistence, and open communication.”

By signing this agreement, Watani Al Emarat Foundation reiterates its unwavering commitment to promote
the values of national affiliation and good citizenship. The foundation is dedicated to reinforcing the principles

of tolerance and coexistence within the local community while actively exploring new avenues and trends that
will shape the UAE’s journey towards sustainable development.

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