Page 19 - MBRF PR REPORT - DECEMBER 2024

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MBRF to organize 12 edition of ‘Bil Arabi’ Initiative

Dubai, United Arab Emirates, 10 December 2024- The Mohammed bin Rashid Al Maktoum
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Knowledge Foundation (MBRF) is set to launch the 12 edition of the ‘Bil Arabi’ initiative, a
leading knowledge event in the region. The initiative promotes the use of the Arabic language
across digital media platforms and highlights its beauty and role in strengthening the cultural

identity of young people.

The ‘Bil Arabi’ initiative marks World Arabic Language Day, which is observed on 18 December

each year. In addition to promoting the use of the Arabic language on social media platforms,
the initiative also aims to nurture a strong connection to Arab cultural heritage by creating

constructive content that elevates Arab identity.

This year’s edition will highlight the importance of upholding Arabic as a language of science
and knowledge and a potent tool for global communication. The initiative’s agenda includes a

series of engaging events, interactive activities, and exciting competitions to be held across

major shopping malls, as well as through the MBRF’s digital media channels. The activities are
designed to bolster young people’s connection to their native language while expanding their

reach among diverse societal segments, including non-Arabic speakers.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The first edition of the ‘Bil Arabi’

initiative was launched more than a decade ago, in line with MBRF’s enduring efforts to
enhance Arab identity and develop effective tools to preserve and promote it on the global
stage. Through the years, the initiative has significantly influenced the Arab linguistic

landscape by driving the use of the Arabic language on social media, bolstering the language’s

presence in the digital space, and revitalizing cultural and linguistic connections in the society.”

His Excellency added: “Recently, the initiative earned the ‘King Salman Global Academy Prize
for Arabic Language 2024,’ demonstrating its role in raising awareness of the Arabic language

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and its beauty. In its 12 edition, the ‘Bil Arabi’ initiative will continue to serve as a pioneering
platform for promoting Arabic in daily life, especially among younger generations, through
strategically designed events to engage diverse demographics.”