Page 20 - MBRF PR REPORT - DECEMBER 2024

The ‘Bil Arabi’ campaign kicks off through online events and competitions on the initiative’s
social media accounts from 12 to 19 December 2024. Onsite activities will run from 14 to 18

December 2024 at several malls across the UAE, offering an enriching experience for public

participation and interaction. Dedicated platforms will be set up at locations including Mirdif
City Centre and Etihad Mall in Dubai, Al Zahia Mall in Sharjah, Ajman City Centre in Ajman,
and Bawadi Mall in Al Ain.

Featured activities include ‘The Storyteller,’ where three interactive stories chosen by
participants will be narrated, and an ‘Interactive Screen’ offering a quiz for children and adults

on the Arabic language and its knowledge. Successful participants will receive prizes onsite.
Additionally, a ‘Selfie Screen’ will allow visitors to take pictures with backgrounds and

characters related to the Arabic language and its heritage, while the ‘Talking Hologram’ activity

will let audiences ask questions to a virtual character that responds interactively and
engagingly.

The ‘Bil Arabi’ initiative was launched by MBRF in 2013 as a pioneering knowledge project to

enhance Arabic digital content and effectively address related challenges. Over the years, the
initiative has achieved remarkable success, significant online engagement through the hashtag

#BilArabi both regionally and globally.

-End -

For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com