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11/25/24, 10:50 AM Bin Touq, Peec Mobility officials discuss company’s plans for UAE
It focuses on embedding sustainable practices across key sectors, including sustainable transport,
manufacturing, food, and infrastructure, ensuring the country’s resilience to climate change and
supporting its broader economic and social development goals.
He stated, “The ongoing transformation of the country’s transportation systems into more sustainable,
eco-friendly models is a key aspect of our efforts to reduce fuel consumption and cut carbon
emissions. The meeting with Peec Mobility is a crucial step in strengthening cooperation in circular
economy practices and gaining insights into the latest advancements in the electric vehicle sector.”
Ahmed Zachariah Faizal, CEO and Founder of Peec, believed the UAE is the ideal environment for
innovative ideas like theirs. He explained that the UAE’s emphasis on societal values aligns with
Peec’s mission to not only electrify vehicles but also repurpose existing ones.
He added, “We want to represent the power and value of circularity in a modern society through the
shared transport vehicles of this country that we will repurpose. It is an initiative that we hope the
UAE can spark the transformation globally and inspire other countries to live by as it so often does.”
The meeting discussed the technologies used to extend the lifespan of older gasoline-powered cars
through converting them to electric ones, as well as the company’s vision in bolstering the country’s
initiatives to reduce carbon emissions and raise the proportion of electric and hybrid vehicles to 50
percent of all vehicles on the roads by 2050.The meeting also served as an opportunity to showcase
the range of electric vehicles offered by Peec Mobility in the local market, available to both individuals
and businesses at competitive prices, as well as the company’s growth trajectory since its founding in
2020, with investments totalling $12 million.
Shift to Electric Vehicles: The Ministry of Energy and Infrastructure (MoEI), in collaboration with the
Federal Youth Authority, organised a discussion session titled ‘Youth Leadership in the Shift to
Electric Vehicles’.
Hosted by the Rubu Qarn Science and Technology, the session aimed to explore ways to enhance
the role of Emirati youth in driving the transition to clean energy and electric vehicles. The session
highlighted the initiative Pole Position EV racing, which the Ministry launched in collaboration with the
private sector to involves students in building an electric race car and racing it at the end of the build
process.
The session drew the participation of Sharif Al Olama, Undersecretary for Energy and Petroleum
Affairs at MoEI, Sheikha Jawaher bint Abdullah Al Qassimi, Director of FANN, Ahmed Al Kaabi,
Assistant Undersecretary for Electricity, Water, and Future Energy Sector at MoEI, Hanan Al
Mahmoud, Vice Chairperson of Sharjah Women Sports, Khaled Al Nakhi, Director of Sharjah
Capability Development, Sheikha Al Shamsi, Director of Sajaya Young Ladies of Sharjah, and Khawla
Al Hawai, Director of Sharjah Children.
Al Olama said, “Organising this youth session aligns with the Ministry’s commitment to empowering
the young generation and helping it shape a sustainable future. Our Pole Position initiative aims to
highlight the important role of electric vehicles in reducing carbon emissions, in line with the National
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